What products are sold in stores
• What products are sold in stores
British journalists shocked the public: figure out how many actually are in the stores, "fresh" products.
Fresh food prices are growing faster than others, but the very concept of "fresh" is becoming more stretchable. A few days ago the British Daily Mail conducted an experiment: in four hypermarkets was purchased 12 samples of "fresh" fish. Examination showed that one-third of the samples were more than ten days, six - the limit of acceptable level (7-10 days) and only two were really fresh, that is no more than 2-3 days.
The theme of the three-week fish went well. Published data showing that the "freshness" of the majority of products on the shelf is a myth - simply because of the time of delivery and processing. Imports of agricultural countries with a more favorable climate displaces local food, and local produce can go to the shelves longer imported.
The British experts say that the age of the "young" potato can be up to seven months, in general, the potatoes can be sold at the age of more than a year. In most countries (and in Russia too) as such requirements for shelf life of fruits and vegetables is not simply banned trade in the products affected by rotting. And the potatoes through processing, which suppresses the germination, really long shelf life. However, "normal" is considered to be all the same a period of not more than two hundred days.
The existence of fresh sea gifts possible in the producing countries. Even if the product is sold under the guise of fresh, most likely, it just defrosted. So, he could swim in the sea, and a year ago.
By Russian standards, period of implementation of the usual eggs - 25 days diet - 7. However, in the British paper argues that a fresh egg can be considered only within the first 10 days, then it becomes thinner and loses its consumer properties. In fact, much of the egg falls on the shelf at the end of this period, or close to its end.
Age popular in the UK chilled meat from New Zealand is at least two months - before it just will not make it. And this is not the limit: in New Zealand and Australia developed technologies to store chilled meat to 180 days. Even without going into technology, it is possible to suspect, that the frozen meat is probably the best alternative.
Russia seemingly can exhale - we import mainly frozen meat. Ohlazhdenka even from as far away as Brazil, of course, there is, but it accounts for such a small proportion that may deliver the meat still air. But in any case, the terms are not magic - at least 2-3 days, that "fresh" product means a rapid approach to the category stale.
Nothing is guaranteed, and that the meat produced by local family farmers will land you on a shelf in a fresh kind. In the UK, we estimated that the meat can get there, and after 3-4 weeks after slaughter. It is unlikely that Russian farmers and suppliers faster.
With this substance as methylcyclopropene, apples can be harvested while they are still not ripe, and store up to six months. And because of urgent delivery can be no steam (ie, steam and will not). Estimate the approximate age of the apple in some cases, can be little understood in grades. For example, if you buy the "Granny Smith" in July, he is precisely a few months - the winter variety.
In the UK bananas from Latin America get for 11 days. In Russia, according to the different offers transport companies, delivery time only from Ecuador to St. Petersburg and can be as much, and in two and a half times more. Plus customs clearance and further logistics. No matter how beautiful and yellow look no bananas on the shelves, they live out their last days, if not already exceeded all expiration dates.
The milk delivered to a dairy farm, just after passing a certain treatment, cleaning it from bacteria and regulates oiliness. Before it gets to the dairy, it may take several days. Total: even if the package is worth today's date, the milk at least two days. Here we are from the UK are unlikely to something different.
And finally, fresh vegetables. Despite the diversity of their retention period is 7-14 days. If the UK lettuce from Spain gets only 4 days, imagine how much it would take to get to Russia.
Some of this can be concluded? Not exactly the one that humanity prozreet and return, for example, to freeze - in this case the product is at least at the time of treatment was fresh. If the planet's climate will change or transport services suddenly become cheaper production psevdosvezhih products will evolve and grow into new technologies. We are still a lot of fruits and vegetables, which are sold in the old season (eg, zucchini, apricots or cherries). There is much to develop.