How much cost design of the most recognizable logos in the world
• How much cost design of the most recognizable logos in the world
Amounts that rolled the world's leading companies for the design of its logo, different, to put it mildly, a great variety - from a few hundred million dollars to 15 dollars. Some managed to pay anything at all.
Microsoft: $ 0
The development of a new logo in 2012, Microsoft has done in-house.
Google: $ 0
Over the years the multicolored Google logo of the company has undergone many changes. The authorship of the first version belongs to the co-founder of the company Sergey Brin and he was placed in a free image editor GIMP. And in the following versions engaged designer Ruth Kedar, Brin and Page's girlfriend at Stanford University.
Coca-Cola: $ 0
The famous Coca-Cola logo in 1886 came up with a partner and founder of the company bookkeeper Frank Robinson. According to the information on the company's website, Robinson suggested the name Coca-Cola, considering that the two letter C on advertising will look spectacular. He volunteered to create a unique logo for a long time been experimenting with writing the name of the company complex Spencerian script until we get what we got.
Twitter: $ 15
Twitter bought the rights to his now famous bird for $ 15 on the website provided by iStockphoto. And the artist who painted the bird - Briton Simon Oxley - was for her, as a result, a measly six dollars. However, since the logo has undergone some changes.
Nike: $ 35
Co-founder of Nike Phil Knight bought his famous logo in 1971 have engaged in graphic design student Carolyn Davidson. Knight taught accounting at the University of Portland and overheard Carolyn complained that she did not have enough money for paint. He suggested that the student earn over $ 2 per hour, with the result that there was a world-famous image.
2014 Commonwealth Games in Glasgow: $ 95,000
design agency Marque received the logo for international competitions athletes 95 000 dollars.
NeXT: $ 100,000
NeXT logo for the American computer company in 1986 commissioned by Steve Jobs has developed artist Paul Rand and received for his work 100 thousand dollars.
Olympics London 2012: $ 625,000
The development of the controversial logo for the Olympic Games last year in London by specialists design company Wolff Ollins. It cost 400 thousand euro or 625 thousand dollars. Many discerned in this image a couple having oral sex.
Pepsi: $ 1 million
In 2008, Arnell Group designers have updated the Pepsi logo and received for this project a tidy sum of one million dollars.
BBC: $ 1, 8 million
logo was designed by the BBC in 1997. Before that was used as a logo image of the globe with slanted colored letters underneath.
Accenture: $ 100 million
The logo of the consulting company Accenture has become one of the most expensive in history.
BP: $ 211 million
According to information obtained from the website Stock Logos, BP paid in 2008 for this logo inconceivable 211 million dollars. While this is a record.