The world's first virtual store opened in South Korea

The world's first virtual store opened in South Korea

The company Tesco, as a major global brand, quickly won the Korean market. However, to take first place in the number of sales did not succeed. In the main competitor E-Mart open more outlets across the country.

The world's first virtual store opened in South Korea

The first was produced by rebranding - Tesco Homeplus renamed. Reflecting on how to promote a business without having to open new stores, came an innovative idea.

The world's first virtual store opened in South Korea

The Koreans, being extremely hard-working and a busy nation, make purchases once a week, and with great reluctance, and in a hurry.

The world's first virtual store opened in South Korea

it was therefore decided to make shopping much more affordable. In the subway there were virtual grocery store shelves.

The world's first virtual store opened in South Korea

All that is now needed is to scan the code necessary products, waiting for the train. Pay for purchases over the Internet, the product will be delivered to your home after work.

The world's first virtual store opened in South Korea