The world's first virtual store opened in South Korea
The company Tesco, as a major global brand, quickly won the Korean market. However, to take first place in the number of sales did not succeed. In the main competitor E-Mart open more outlets across the country.
The first was produced by rebranding - Tesco Homeplus renamed. Reflecting on how to promote a business without having to open new stores, came an innovative idea.
The Koreans, being extremely hard-working and a busy nation, make purchases once a week, and with great reluctance, and in a hurry.
it was therefore decided to make shopping much more affordable. In the subway there were virtual grocery store shelves.
All that is now needed is to scan the code necessary products, waiting for the train. Pay for purchases over the Internet, the product will be delivered to your home after work.