Do you want to win it - need less love
The study, which was published in the journal Psychological Science, the researchers found that women are more attractive those men in their mutual feelings are not sure.
Psychologists have come to this conclusion after being interviewed 47 students from the University of Virginia, USA. They were asked to rate the attractiveness of the four men on the basis of four fictitious profiles on the social network.
Each of them said that the men watched their page on a social network within the online dating experiment.
The girls were divided into three groups. One-third reported that these four men find them attractive, "average". Another third reported that men rated them above average. And the remaining third said that men and rated them highly or not at all appreciated. It turned out that the most appreciated men received in the latter case.
They were more popular than those who just opened their cards directly stating their interest.
Least of all, as expected, quoted those men, women who rated "medium".
The study authors, Erin Whitchurch and Timothy Wilson of the University of Virginia, as well as Daniel Gilberd of Harvard University, concluded: "Many popular books are advised not to show their feelings too openly, and to seem picky and selective."