Second skin for fruit and vegetables will double their shelf life
We throw away about a third of all fruits and vegetables. Apeel California company wants to change this with a natural coating that will allow the products stay fresh for twice as long. The reason is simple: about a third of all the food that is produced in developed countries, never reaches the dinner table. Billions of dollars. And we tend to throw the fruit and vegetables that look unattractive. Apeel offers cover them suitable for use in food sheath is colorless and odorless, which will double or triple the shelf life of fruits and vegetables.
How to keep the freshness of the fruit for longer
Thin coating consists of pulp, peel and seeds of other fruits and vegetables. They are transformed into powder which is then mixed with water and applied to the product by spraying, wiping or deboning then dries. This "second skin" acts as a barrier slowing the loss of water and exposure to air, the main factors that lead to spoilage of food. Lemon, which can stay fresh for one month, can maintain the freshness of two to three times greater after treatment Apeel. And since the shell is made up of fruits and other plants, it is also edible.
According to founder and CEO Apeel James Rogers, the company has already handled 8 million avocados. The company claims that in the pilot versions of retailers and suppliers the amount of food waste could be reduced by more than 50%, thanks to this cover. The company also raised $ 110 million from investors, including Bill and Melinda Gates Foundation, and is about to launch the program in Europe. "We did not need to talk about it retailers - they know about it for more than ten years", - says Rogers. Now, avocados, processed Apeel, must be received in some stores in Germany, Denmark, Sweden and Norway to the middle of the year, subject to approval by the European Union. Other fruits that are likely to appear in the near future, although Apeel does not specify which ones.
According to the president of the analytical center Food Tank Daniel Nirenberg, the biggest challenge for Apeel will force manufacturers, retailers and consumers will handle the products in such a way. Consumers do not always take innovation related to food - think of genetically modified foods (GMOs). But if this obstacle could be overcome, she said, Apeel help people gain confidence pi buying fruits and vegetables, because they are less likely to go in the trash.
Rodgers is sure that the usual coating ingredients will help to convince people. On the processing of the product so it will be stated on the packaging.
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